Wedding photography is not for the faint hearted. I first got into the business shooting war weddings in Vietnam and even spent a spell in Afghanistan shooting weddings. I gave that up as they always seemed to get accidentally bombed by the Americans. Fortunately it was only the women and children that died in these tragic accidents so I was able to make it back to Penge safely. If I get bookings in war zones now then I prefer to send my assistant Muktar. Then again if I get a booking in Essex I prefer to send Muktar.
Working in extreme conditions hardens you and you can develop lots of tricks along that way that make the difficult task of capturing precious memories easier. Modern wedding photography is rammed up to the jowls with tasty trickery. Here’s one of my all time favourites.
You may have noticed that many top professional award winning husband and wife wedding photography businesses offer the Schindler's List photo as part of their imaginative packages. Now the Schindlers is one of the hardest shots to master for any photographer.
The first time you see a Schindlers is a moment you’ll remember for the rest of your life. Just how do they do that? The flowers are in colour but the rest of the photo is in black an white! Amazing. The shot is a poignant reminder of all the poor people in WWII that didn’t get to have their weddings photographed in a contemporary style by a hip photographer.
So here’s how its done.
Step 1: Take any old photo of any old wedding.
Step 2: Turn it into black and white.
Step 3: At this point you may feel like launching Photoshop Elements and doing some fancy retouching. Stop! have bit o f booze. Now find a picture of something you want to add. I quite often use a dartboard as it has a range of nice colours like red and yellow. Cut out the photo and drag it to the black and white shot. Abraca*censormode*indabra!! A Schindlers in less than a minute. Once you’ve mastered this you can rack up your prices by 30%.
If you’re thinking of booking a wedding photographer and you see an example of this on their site then you know he is a top professional. In fact I’d advise you to steer well clear of any photographer who hasn’t got at least 3 Schindlers in his portfolio.
Marketing tip: Start to refer to yourself as a Hip Photographer offering hip photography or funky photography. This is a great way of letting your clients know that you are very experienced or very old. Chuck up a couple of Schindlers on your site and you’re away.